With the start of the 20th century came the rise of Hollywood and the big movie star personality. The 1920s were characterised by silent films where everything depended on character visuals and brows quickly became the centre of attention for dramatisation. Eyebrows in the era were thin, long and sloping, with the tail of the brow drooping downwards on the face. Despite the lack of colour and sound in moving-picture-style movies of the time, the signature brow look was high-impact because it accentuated facial features and emphasised expression and emotion. Sophisticated, melancholic and highly dramatic, 1920s brows paved the way for a decade of iconic brow looks to follow. Celebrities like Kay Francis and Pola Negri rocked the brow look of the 20s.

How to get 20s inspired eyebrows:

1. Get your eyebrows threaded to precision by a brow professional.

2. Cover surrounding hair with small amounts of concealer, making sure to achieve a downward slope in the arch.

3. Draw in with the Imitations Micro Pencil in Granite to define and darken the brow until a crisp line is formed.

(Image: Kay Francis, Pinterest)

Come the wartime era of the 1940s, eyebrows became slightly fuller and more natural-looking - a heavy pencil effect was no longer the in thing. All thanks to icons like Joan Crawford and Rita Hayworth, women got inspired to put their tweezers to rest, and let the brows exude softness through their natural appearance. The trademarks included leaving the inside of the eyebrows ungroomed, filling in with a soft hand instead of dark lines and finishing up with Vaseline to set the brow hairs in place. (You’re probably thinking um, Vaseline? Really? Apparently it worked but thankfully we now have far more nourishing products that can style and hydrate the brows). And as for the shape - the 40s had an eyebrow shape for everyone, whether you liked them arched, rounded or steep.

How to get the sleek and soft eyebrow look:

To get the 40s natural, sleek and soft signature brow, we recommend styling your eyebrows with the Alias Brow Lamination Gel. If your eyebrows are light in colour, you can choose to fill them in with an Eyebrow Pencil that is one shade darker than your skin tone. We don't recommend this for brown or black hair.

(Image: Joan Crawford, Pinterest)

Disco, sparkle, and glamour - need we say anything else about the 70s? Born on the dancefloor of American nightclubs, the disco genre was built around an energetic stage performer ethos focusing on exaggerated looks - whether that meant glittered shirts, bright pink bell-bottoms or a full blushed face. Heavy eye makeup became popular in the form of colourful eyeshadow and heavy mascara, and eyebrows became thin and highly arched to act as a subtle framing accessory. Disco queen Donna Summer, among others, was seen wearing the waxed-up, stringy eyebrow look in style to highlight her dazzled up eyes - looking gorgeous as always.

How to get 70s eyebrows like Donna Summer:

Wax your eyebrow shape along the brow bone with Brow Code’s premium cherry blossom styling wax. You should aim for a lifted eyebrow arch in a slightly rounded shape (try not to wax too much hair off as it can take a while to grow back). A full coverage concealer is best for faking a super thin brow line. Tweeze extra hairs from the tail end if you want to shorten the brows. Don’t over-pluck. And that’s it! No fill-ins needed.

(Image: Donna Summer, Pinterest)

What started on the sidelines of hippy culture in the late 70s, quickly became the biggest fashion statement of the decade to follow - full and fluffy eyebrows! People in the 80s showed off their success in larger-than-life versions of beauty and fashion - makeup, outfits, hairstyles… anything that caught attention. The ‘less is more’ ideology practically didn’t exist and bigger meant better. Musical divas like Madonna and Whitney Houston paraded grown-out, bushy eyebrows fashionably, inspiring women to embrace the revival of the full brow trend with the greatest self-confidence.. unruly, untamed, and unshaped was the new groomed. Some women even took on Frida Kahlo’s unibrow look to question the ‘normative beauty standard’ and own their own style. 

How to get 80s inspired full and fluffy eyebrows:

Let your brow hairs grow out for at least 6-8 weeks. No threading, waxing, plucking or trimming. You will need to brush up your hairs with a Brow Soap once everyday to give your eyebrows a bushy look. For adding extra definition to the colour of your eyebrows, fill in with a dark shade of Brow Pomade.

(Image: Madonna, Pinterest)

Millennials were not letting the skinny brow craze of the 90s die down any time soon in the dot com era. Carrying on deep into the 2000s, the thin eyebrow trend saw brows get even thinner, going as far as a needle-thin look. Inspired by the edgy y2k aesthetic of the internet boom, fashion looks were colourful, loud and grungy and sharp pencilled-in eyebrows added a sense of rebelliousness to this already expressive mood. Christina Aguilera was the pinnacle of a plucked-to-extinction type eyebrow darkly outlined with a brow pencil, that she somehow even managed to flaunt. Her Über-thin eyebrows powerfully showcased a certain brash-rebel-kid persona of the time that is still iconic today.

How to get 2000s inspired pencil eyebrows:

You can achieve this look with tweezers but we recommend using makeup to fake the look. Apply a concealer shade closest to your skin tone, over the top of your brows. Blend in to even out the colour. With an eyebrow pencil, draw a single line in a simple arch across the eyes. As a guide, your arch should align with the outer nostril end and finish 1 cm outside the eye line.

(Image: Christina Aguilera, Pinterest)

It was the year of the Pomade, the year of Kylie Jenner (or should we say King Kylie)! Even at just 18 years of age, Kylie was gracing all our social media feeds with her high-maintenance, always-in-place beauty looks, and such was her polished eyebrow game too. Starting off soft and light at the front then fading to a dark, defined tail end in an ombre effect and an ultra HD, super-crisp finish.. the classic influencer eyebrow look was all about perfection. Celebrities and makeup artists who shaped and popularised the picture-perfect ‘Instagram Brow’ at the time, inspired women to let eyebrows become their number one beauty focus. Grooming companies AND makeup brands were really all booming at once! 

How to get the Instagram Brow:

For an ultra HD, crisp effect, we recommend getting your eyebrows microbladed by a professional. This will give your brows a tattoo-like effect and create a smooth ombre finish that leaves the eyebrows light at the head and dark at the tail (be mindful this is semi-permanent brow styling, so don’t do it if you’re not ready for the commitment).

Alternatively, an Eyebrow Pomade will do the job perfectly (it was the year of the pomade after all). We recommend Brow Code’s Beauty Global Awards Finalist Creamades Brow Pomade. First map out your eyebrows for a clean and defined shape. Next, dip your angled eyebrow brush into the pomade and fill into the mapped area of the brows using line strokes. Start from the base of the brow and move upwards and sideways to fill in all areas. Leave the hairs at the brow head sparse for an ombre effect.

(Image: Kylie Jenner, Pinterest)

For starters, the era we live in is largely driven by TikTok and social media influencer culture and celebrities are probably our biggest inspirations when it comes to eyebrow styles today. Euphoria fever made us fetishise over its characters’ high impact eye makeup like no other. Rhinestone-covered eyelids, neon eyeshadow and glitter teardrops.. it was a beauty powerhouse that looked like something straight out of fantasyland or your most creative pinterest mood board came to life. Euphoria-created brow obsessions include the subtle yet sparkly encrusted eyebrow trend that Hollywood is all over and Sydney Sweeney showed us how. Then there’s Doja Cat who shaved off her entire eyebrow to decorate with colourful designs instead. Iconic.

(Image: Sydney Sweeney, Instagram)

And now the winner.. Eyebrow Lamination, probably the most popular eyebrow trend of 2020. Lifted up, full, glossy and sleek is what lammy brows are all about and the rise in at-home lamination solutions has finally made people realise that it’s a lot safer for your brows than you might think. Dua Lipa has championed laminated brows since they first became a thing with Zendaya only giving them more power lately. We don't think the brow lamination trend is going away anytime soon, even if you think you might have a love-hate relationship with it. Natural and full is definitely the way to go in 2022, whether you want to jump on the eyebrow lamination trend, try soap brows, or just let them grow out!

How to get laminated eyebrows:

You can get your brows laminated by a professional brow stylist or do it yourself at home. For DIY styling, use the advanced Lustre Lamination At-Home Brow Kit.

How to get soap eyebrows:

Use Brow Code’s hydrating Hyaluronic Acid Heist Brow Soap to achieve a lifted, fluffy brow look by simple styling every morning. Moisten your brow spoolie, rub the bristles into the soap and apply to your brows by brushing bottom to top.

(Image: Dua Lipa, Pinterest)